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Let me help your business flourish

Good content can make all the difference. The right messaging can boost your brand, make marketing and comms campaigns more impactful, convert prospects to customers, and keep existing customers coming back for more. 

I write smart business content—copy that educates, persuades, and drives action. I specialize in B2B content for audiences of business and technology leaders. 

Want to talk about how I can help your business? Get in touch.

Looking for examples of the kinds of work I do? Check out my portfolio.

About

Eric Wilinski

Writer & Principal

About ME

I’m Eric Wilinski, and Cantaloupe Content is my writing-services business.

I’ve been creating B2B content that moves the needle for more than 25 years, for clients ranging from startups to some of the largest companies in the world. Earlier in my career, I was a Wall Street analyst and a script reader in Hollywood. I hold a Bachelor’s degree in English from Dartmouth College and an M.A. in creative writing from New York University. Visit my LinkedIn page.

Services

How I help clients

I work with marketing and comms teams to ideate and execute concepts and campaigns primarily targeting C-level business and technology audiences.

My areas of specialty include: 

Thought leadership
Branding
Sales enablement
Product marketing
Recruitment marketing
Byline ghostwriting
Company and product naming

Specific deliverables can include:

Blogs
Op-eds and articles
White papers
Case studies
Email campaigns
Social media campaigns
Video and event scripts
Presentation decks
Taglines
Direct mail
Web copy
Messaging frameworks

Clients

Past and present clients

I’ve helped clients in industries including technology, financial services, professional services, consumer products, healthcare, and energy:

Airbnb
Advent International
Alvarez and Marsal
Autodesk
Box
Capital One
Capgemini
Cisco
Coca-Cola
Cornerstone
Deloitte
E2open
F5
Facebook
Google
Hartmann
Herman Miller
Hewlett Packard
Intel
Microsoft
New Relic
Portland General Electric
Quora
SAP
Symantec
VSP Vision
Wind River
Within

Samples

Mini-portfolio

Some recent (and recent-ish) samples of the kinds of work I do:

Blog posts

AI & IoT Insider Labs: Helping transform smallholder farming (Client: Microsoft)

Demystifying AI Infrastructure (Client: Intel)

5 Ways Wealth Management Is Transforming to Thrive in Challenging Times (Client: Advent International)

Open Banking Drives Innovation, Introduces Risks for Financial Institutions (Client: F5)

Get to Know Our Tech Associates: Tapping the Power of Curiosity (Client: Capital One)

Articles

When it comes to workplace productivity, the eyes have it (Client: VSP Vision)

4 ways to supercharge innovation and agility with low code (Client: Microsoft)

Social media

The women of Togo show that real leadership comes from the heart (Client: F5)

A more inclusive AI talent pipeline isn’t a “nice to have”—it’s a business imperative (Client: Intel)

Want to create a more inclusive workplace? Start learning these 9 non-technical skills (Client: Microsoft)

Print collateral

Embrace cloud complexity to future-proof your business (Client: Capgemini)

Architecture, Engineering & Construction Excellence Awards (Client: Autodesk)

Website copy

CanyonBridge.com (Client: Canyon Bridge)